Apple is currently in discussions with Google to potentially use the search giant’s generative artificial intelligence model, Gemini, for its upcoming iPhone. The talks are still in early stages, with no concrete details of the deal confirmed. Apple is looking to leverage the power of a large language model capable of analyzing vast amounts of data and generating text independently, in order to introduce new generative A.I. capabilities promised by CEO Tim Cook later this year. Samsung and Google have already incorporated Gemini into their devices for tasks such as video editing and audio summary, and a partnership with Apple would be a significant move in the A.I. landscape.
This potential collaboration between Apple and Google would reinforce their longstanding partnership that dates back to the introduction of the iPhone in 2007. Google has been a key contributor to the iPhone’s success through services like Google Maps and its search engine on Safari. Despite Apple’s efforts to develop its own large language model, the company has faced delays, opening up the opportunity for Google to fill that void with Gemini. Despite recent setbacks to Google’s own A.I. ambitions, an Apple-Google deal could be a crucial validation of Google’s work on Gemini, benefiting both companies in the highly competitive tech industry.
If a deal is struck, it could bring the Gemini model to iPhones worldwide, significantly expanding Google’s reach in the A.I. space. While Apple has been somewhat behind its competitors in the A.I. realm, due to its large user base and strong focus on privacy, it has the potential to be a major player. Moving forward with a partnership with Google could be a strategic move for both companies, helping to make generative A.I. even more mainstream and tapping into the vast economic potential of the technology.