YouTube is discontinuing its Premium Lite subscription plan, which offered an ad-free experience at a lower price in select European countries. The plan was piloted for two years but will no longer be available after October 25. In an email to customers, YouTube stated that it will continue to work on different versions of Premium Lite based on feedback from users, creators, and partners. Those who currently have a Premium Lite subscription can either watch YouTube with ads or upgrade to YouTube Premium, with Lite subscribers being offered a one-month free trial of Premium.
The Premium Lite plan was priced at €6.99 per month and was launched in 2021 in countries like Finland, Sweden, the Netherlands, Luxembourg, and Norway. Although it provided an ad-free experience, it lacked the additional features of Premium and YouTube Music. YouTube’s decision to discontinue the plan may disappoint some subscribers, but the company is committed to incorporating feedback and improving its subscription offerings.
This move by YouTube reflects the ongoing evolution and refinement of its subscription plans to better meet the needs and preferences of its users. While Premium Lite may no longer be available, YouTube is actively seeking ways to enhance its premium offerings based on user input. Subscribers who wish to continue enjoying an ad-free experience can upgrade to YouTube Premium, while others can still access YouTube for free, albeit with advertisements. YouTube’s decision highlights its commitment to providing a range of options and continuously iterating its services based on user feedback and market demands.