Mijo Connected is a company looking to fill the gap in the smartwatch market by targeting traditional watch manufacturers. Steve Prokup, co-founder of Mijo Connected, has considerable experience in the wearables world, previously working at Pebble and Fossil. Mijo Connected plans to launch a wearable device platform for fashion and luxury brands to develop their own unique and stylish smartwatches. Another co-founder, Hai Nguyen, also works at Fossil on product management and research and development projects.
Mijo Connected plans to create smartwatches and other connected mobile devices like wireless earbuds and smart speakers for brands that want to launch these products, without having to invest in extensive partnerships with software companies and manufacturers. The company is capable of a wide range of customization, including various materials for the watch case and strap, catering to lower price points as well as luxury options. Additionally, the company will work with software companies like MicroEJ for complete customization on the software side too, and will work with industry-leading smartwatch operating systems.
Mijo Connected’s endeavor could revolutionize the smartwatch market, particularly targeting fashion and luxury brands that haven’t been well served by the tech industry historically. The company’s considerable experience and unique concept could provide an interesting alternative for brands that have so far avoided venturing into the connected product space. While the product launch date is not confirmed yet, Mijo Connected is expected to make a large launch with a brand in the fourth quarter. This marks a significant potential shift in the smartwatch market, with Mijo Connected aiming to cater to brands that aspire to create fashionable and tech-savvy products.