Some stocks in the market are rallying for valid reasons, breaking the traditional notion that demand decreases as prices rise. This anomaly can be attributed to investors chasing performance, leading to increased popularity for stocks following a rally. Despite this trend, certain stocks like Amazon and Costco Wholesale are experiencing significant rallies rooted in positive operating momentum not yet fully reflected in their prices.
Amazon’s stock has surged 80% in the past year, driven by market excitement around artificial intelligence and the growth of its enterprise cloud services, particularly Amazon Web Services. With strong sales and earnings growth, the stock is still considered undervalued, trading at 3.3x revenue, below previous valuations. On the other hand, Costco, typically seen as a retailer, is rallying like a tech stock due to its price-leadership selling approach attracting more customers and boosting online sales significantly.
Costco’s emphasis on stable profits and long-term success through customer engagement and membership renewals sets it apart from industry rivals. Despite the stock’s recent rally, its strong business fundamentals and steady growth potential make it an attractive investment option. Similarly, Amazon’s exposure to high-growth segments like cloud services positions it for sustained success, despite potential volatility ahead. Overall, both Amazon and Costco represent compelling investment opportunities backed by solid operating performances.