Google’s upcoming Pixel Watch 2 has the opportunity to prove that the company can maintain its momentum in the wearable market. Despite being a newcomer compared to Apple and Samsung, Google has room to grow and improve its smartwatch offerings. The first-generation Pixel Watch had some flaws, including a confusing lineup of smartwatches and battery life issues. However, some of these issues have been addressed in subsequent software updates. The success of the Pixel Watch 2 will depend on whether Google listened to feedback and dealt with these known issues, as well as if it can deliver a better user experience compared to its competitors.
Google doesn’t need to revolutionize smartwatches to drum up excitement for the Pixel Watch 2. It just needs to be noticeably better than its predecessor and offer a similar experience to the Galaxy Watch 6. With a decade’s worth of rival smartwatches to draw inspiration from, Google has the opportunity to make its mark in the fragmented Android smartwatch market. It’s already succeeding in convincing third-party makers to adopt its Wear OS platform, and the allure of the Play Store is strong. As long as the Pixel Watch 2 doesn’t disappoint, the pressure will be on Samsung to bring something new to the table.
Ultimately, the success or failure of the Pixel Watch 2 will have an impact on the competition in the smartwatch market. If Google succeeds, it will make it harder for others, including Samsung, to compete. However, if it fails, it will only add to Google’s reputation as a company with big ideas but no follow-through. The unveiling of the Pixel Watch 2 on October 4th is highly anticipated, as it will determine whether Google can solidify itself as a major player in the wearable industry.