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OnePlus’ Unreleased ‘OnePlus Open’ Spotted in the Wild Prior to Anticipated October Launch

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The upcoming OnePlus Open smartphone is rumored to be released in October, which explains why it was spotted with Indian actress Anushka Sharma in late September. It is speculated that OnePlus purposely leaked the phone by instructing Sharma to show it off, resulting in an awkward pose that revealed both its external body and internal screen. The leak has generated buzz and anticipation for the phone’s official unveiling, contributing to the competition in the folding phone market. However, OnePlus may need to come up with better marketing strategies.

Despite the awkwardness of the situation, the leaked photos and videos confirm the existence of the OnePlus Open and give us a clear look at its 6.3-inch OLED cover screen and 7.8-inch OLED internal screen. The camera array on the back side of the phone is also clearly visible. The staged leak has increased excitement for the official unveiling of the phone. With multiple brands entering the folding phone space and competing with Samsung, the competition is expected to drive innovation and lower prices for consumers.

While it is uncertain if the leak was intentionally orchestrated by OnePlus, it is not uncommon for companies to employ unconventional marketing strategies. T-Mobile, for example, handed out Reese’s Cups during Halloween 2021 to promote its 5G plans, while Nvidia created a crop circle inspired by its Tegra K1 chip back in 2014. If OnePlus is aiming for the best and craziest marketing strategy, they may need to come up with better ideas than this leaked pose with Anushka Sharma.

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