NFL, the NFL Players Association, and Mythical Games have launched NFL Rivals, the first NFL-licensed game to incorporate Web3 technology. NFL Rivals allows fans to become general managers and build their dream team, competing in arcade-style gameplay and climbing the ranks. Players can also join squads and represent their favorite NFL franchise. The game incorporates Web3 technology, but players can enjoy it without delving into the complexities of blockchain. They can unlock and upgrade NFL players and other digital collectibles and trade them on the blockchain marketplace available in-game on mobile devices.