Google is set to launch its new range of Pixel smartphones this week, with the Pixel 8 Pro expected to make a significant impact on the Pixel brand and the wider Android smartphone market. The focus for Google is not only to boost sales, but also to create a high-quality smartphone that stands out in the market. The latest hardware for the Pixel line is derived from the Pixel 6, but the real change lies in Google’s shift away from using Qualcomm Snapdragon chips to its own Tensor chipset. This new chipset is designed to support AI and Machine Learning computations on the device itself, rather than in the cloud. Google’s decision to use its own chipset signals its belief that development in this area should be happening on the device.
In addition, the Pixel 8 and Pixel 8 Pro will be the first smartphones to launch with Android 14, while other manufacturers are expected to follow suit. Android 14 offers two key features to watch out for. Firstly, Google has extended the support window to seven years, providing a longer period of Android OS updates and security fixes to keep the devices secure. This extended support will likely appeal to consumers who consider the lifespan of their phones. Secondly, Google aims to offer consistency to consumers while maintaining flexibility. The company has pushed its various “Material UI” iterations across its devices and stock Android in order to create a consistent experience. Google hopes that by promoting consistency in third-party apps, they will be easier to use, integrate better into handsets, and provide a more comfortable and rewarding user experience.
In summary, the launch of the Pixel 8 and Pixel 8 Pro represents Google’s focus on creating a high-quality smartphone and advancing the Android ecosystem. The use of Google’s own Tensor chipset highlights the company’s belief that AI and Machine Learning development should be happening on the device itself. Additionally, Google’s choice to launch with Android 14 and offer a longer support window of seven years demonstrates their commitment to providing consumers with security updates and OS improvements over an extended period of time. Lastly, Google aims to create consistency and flexibility across its devices and third-party apps to improve the overall user experience. By combining these elements, Google hopes to solidify its view of mobility and establish a strong presence within the Android smartphone market.