Google is emphasizing the use of AI in its upcoming Pixel 8 series, highlighting the phone’s reliance on AI features to set it apart. The Pixel phones have always incorporated AI, from the debut of Google Assistant to the on-device AI used in Google Lens and the Recorder app. The introduction of the Tensor processor with the Pixel 6 series further demonstrated Google’s commitment to AI development. In a leaked video, several AI-based camera features for the Pixel 8 series were revealed, including the ability to change faces in photos using Google Photos. The tagline for the Pixel 8 is “engineered by Google, with AI controlled by you.”
Google’s aggressive push for AI comes as no surprise, as the company seeks to compete in the race for AI dominance after the success of OpenAI’s ChatGPT. The focus on AI was evident at Google I/O, and the use of AI in the Pixel 8 series is expected to set the phone apart from its competitors. The Pixel 8 features various AI-driven capabilities, such as the new Summarize feature on Google Assistant, which quickly generates bullet points from a webpage displayed in Chrome. Additionally, the ad highlights safety and security features, such as the Titan M2 and Tensor G3 chips, as well as Google One’s VPN. The overall goal of the Pixel 8’s AI focus is to save users time and provide a seamless user experience.
In conclusion, the Pixel 8 series from Google is heavily reliant on AI features to differentiate itself in the market. The use of AI has been a consistent aspect of the Pixel phones, with Google continually developing AI advancements and incorporating them into their devices. The leaked video reveals numerous AI-based camera features, while the ad emphasizes the control users have over AI and its ability to save time. Google’s focus on AI is in line with the industry-wide trend of incorporating AI into various technologies. As the Pixel 8 series prepares to launch, it is clear that AI will be a key selling point for the new smartphones.