AI-powered marketing platform, SymphonyOS, and indie artist software and services platform, UnitedMasters, have partnered to provide automated music marketing tools to artists. The collaboration aims to enhance music exposure and expand fan bases for artists in UnitedMasters’ ‘SELECT’ tier. SymphonyOS’s AI technology generates and executes tailor-made release strategies, considering specific artist goals and industry best practices. The platform also provides real-time recommendations and transparent visualizations to track content performance and gain insights into the fan base.
The partnership between SymphonyOS and UnitedMasters is focused on empowering independent artists to reach their full potential. By utilizing automated marketing tools, artists can save time and focus on creating music. Catherine Zielinski, Head of Strategic Partnerships at UnitedMasters, highlights the complexity and time-consuming nature of executing effective marketing campaigns. This collaboration allows UnitedMasters’ artists to let technology handle the heavy-lifting, allowing them to maximize their creative output.
SymphonyOS and UnitedMasters share a common goal of freeing musicians from the burdensome tasks of promoting their music. SymphonyOS, which took six years to develop, emerged from Integral Studio and launched its beta version in 2022. The platform’s pre-seed fundraising round included investments from Spice Capital, GoldHouse Ventures, LVRN Records, and Guin Records. UnitedMasters, founded in 2017, recently launched its own beat marketplace and raised $50 million in funding in 2021. The company’s backers include Apple, Alphabet, and Andreessen Horowitz.