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Why Political Ads Are Aired During the World Series

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The World Series between the Los Angeles Dodgers and the New York Yankees is currently underway, attracting millions of viewers both in the United States and internationally. However, some fans are subjected to controversial political advertisements, including graphic and hateful content. While some broadcasters provide warnings before airing these ads, viewers have limited options to avoid them.

One such advertisement, aired during a recent World Series game, features graphic imagery of fetuses with a message opposing abortion and urging viewers not to vote for Kamala Harris. This ad was sponsored by Randall Terry, a staunch anti-abortion activist and founder of Operation Rescue, which is known for targeting patients at healthcare clinics. Terry, running as a presidential candidate for the Constitution Party, appears on ballots in several states.

Certain television stations have expressed discomfort with airing the ad. For example, Fox provided a viewer advisory indicating that federal law mandates airing advertisements from legally qualified public office candidates. A Fox affiliate in Kansas City and ABC News published editorial notes online to inform viewers about Terry’s ads and the necessity of their broadcast due to legal obligations.

Terry has previously attempted to leverage these legal requirements to air similar ads during high-profile events, such as the 2012 Super Bowl. In that instance, the Federal Communications Commission (FCC) ruled that a Chicago TV station was not compelled to air Terry’s ad, noting constraints related to advertising space and Terry’s status as a candidate at the time. The law only requires stations to offer “reasonable access” to candidates for airtime.

In addition to Terry’s graphic ad, an anti-transgender advertisement paid for by Donald Trump’s campaign has also aired, promoting controversial views on transgender athletes. These ads have drawn criticism for their placement during a family-oriented event like the World Series. According to The Washington Post, similar ads by Terry have appeared on ABC during shows such as “Jimmy Kimmel Live!” and “The View.”

Contributing to the contentious nature of these ads is the application of the equal time rule, a broadcast regulation unique to U.S. media ensuring candidates receive comparable airtime.

Meanwhile, as the World Series continues, Florida officials have been involved in attempts to prevent the airing of advertisements supporting abortion access. These ads relate to Amendment 4, a ballot measure seeking to abolish Florida’s six-week abortion ban. State officials, including Surgeon General Joseph Ladapo, have issued warnings to local TV stations to cease airing these ads, even threatening legal action. However, a federal judge recently intervened, prohibiting state officials from imposing such threats on stations.

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