The main thing holding American drivers back from making the switch to electric cars is that they feel EVs are too small and want something with greater size and luxury. This is about to change with the introduction of all-electric SUVs, addressing these concerns. Auto companies are preparing for a barrage of all-electric SUVs entering the US market. From luxury three-row vehicles to mini-SUVs with a pocket-friendly price tag, the options will meet the needs of various consumer groups. Additionally, existing petrol car manufacturers are also launching all-electric SUVs aimed at American consumers.
The influx of electric vehicles in the SUV segment bodes well for EV adoption in the US. As competition drives down prices and charging options improve, an increase in SUV sales indicates the future is bright for electric vehicles. Although the desire for greater battery range in EVs has more to do with short-term anxiety about the lack of charging infrastructure, carmakers are taking heed of the demand. These new electric SUVs aim to address the critical selling point of a 300-mile range and offer the size, performance, and style that enrich customer satisfaction, and help them make the transition to EVs confidently.
According to Felipe Smolka, EY partner and American automotive eMobility leader, high initial costs and concerns about range when compared to petrol cars have been major barriers, but the entry of these new electric SUVs in the market could change this. Furthermore, the ability of Chinese companies to produce new models, including SUVs, at a lower price point indicates an advantage in the EV market. These changing dynamics show promise in meeting the various needs of American SUV enthusiasts and consumers, ultimately leading to a transformative period in the electric vehicle landscape.