United Airlines announced that they will be raising the price for checked bags, joining a growing number of airlines making similar moves to increase revenue. Starting Feb. 24, economy passengers booking domestic flights with United will pay $40 for a first checked bag, or $35 if prepaid online at least 24 hours before departure. A second checked bag will cost $50 at the airport, or $45 in advance, up $5 for both options. These changes have been implemented in most flights throughout North America.
In 2020, United had previously raised the price for checking a bag at the airport by $5 to $35, but kept it at $30 for those who paid in advance. However, certain credit card holders, elite status frequent flyers, active military personnel, and top-tier class travelers can still check a bag for free. Other major airlines like American Airlines have also increased their checked bag fees. Companies in the airline industry are facing challenges in balancing profit growth and cost containment, especially in the midst of rising operating expenses.
In addition to United Airlines, other carriers like JetBlue and Alaska Airlines have also raised their bag fees this year. This trend reflects a broader industry shift as companies look for ways to strengthen financial performance amid a landscape of increased competition and evolving consumer preferences. Airlines and other businesses must navigate these changes carefully to maintain profitability while providing value to their customers.