Lenny Rachitsky launched Lenny’s Podcast in 2022 after achieving success with his newsletter, Lenny’s Newsletter, which he established in 2019. The now 42-year-old was hesitant to take on another project but was convinced by another podcast host to give it a try. To his amazement, Lenny’s Podcast quickly found an audience and now brings in more than $500,000 per year. This is in addition to the more than $500,000 he already earns from the newsletter. Rachitsky credits his success to offering high-quality and consistent content.
When it comes to quality, Rachitsky stresses the importance of solving people’s problems effectively. He believes that successfully solving people’s problems is the key to building an audience, and ultimately, a successful business. Additionally, Rachitsky emphasizes the importance of consistency, stating that he plans to maintain the once-a-week newsletter post and twice-a-week podcast episodes. His extensive experience as a product manager and engineer has provided him with a wealth of topics to write about and individuals to interview, ensuring a consistent flow of high-quality content. He firmly believes that the combination of high quality and consistency are the main factors contributing to the success of his business ventures.