Patreon is conducting trials with a native livestreaming feature, which could potentially attract more creators and enhance their earnings. This new capability is being introduced to select testers this week, with plans for a broader rollout in the summer.
The livestream feature on Patreon includes a live chat for participant interaction through comments and emoji reactions, similar to other platforms. It also allows creators to schedule livestreams in advance and designate moderators for chat management.
Traditionally, Patreon creators have used third-party tools like Crowdcast, YouTube, OBS (Open Broadcaster Software), and Vimeo for hosting livestreams. Patreon’s proposition is that native livestreaming offers an ad-free experience, unlike the typically cluttered feeds on other platforms.
Creators now have the option to go live directly through the Patreon mobile app or via the web. Notably, there are no limitations on the duration of streams, allowing continuous streaming if desired. However, the number of videos creators can upload is contingent on their subscription plan.
This option could be more favorable than other platforms such as TikTok Live, which limits broadcasts to 60 minutes, or Twitch, which has a 48-hour streaming cap. YouTube permits unlimited streaming but limits users to approximately 10 streams per day.
The introduction of live video also broadens monetization opportunities. Creators can choose to stream exclusively for paid members or offer free livestreams to grow their audience. Additionally, they have the option to share recordings with fans, including placing videos behind a paywall for a one-time purchase.
A current limitation of the feature is the absence of a native co-hosting capability; creators must rely on OBS or Streamlabs integrations for such functionality.
While Patreon has not detailed specific future plans for live video, it is exploring new monetization opportunities for creators during livestreams. A spokesperson suggested their membership gifting feature might be integrated into livestreams in the future.