Nothing engaged its global community by inviting followers to co-create a new edition of its flagship Phone (2a) Plus. The company received over 900 entries from 47 countries, ultimately selecting five winners whose contributions led to the development of a glow-in-the-dark phone.
This initiative marks Nothing’s first Community Edition Project, incorporating feedback not only on hardware but also on software, packaging, and marketing. While these aspects were influenced by community input, the device’s specifications and features remain consistent with the original model released in July 2024. Nothing emphasizes the authenticity of its community involvement, stating, “Community is something that other brands talk about, but Nothing is proud to bring this to life through a product launch.”
The co-created edition remains true to Nothing’s brand identity, featuring the same transparent design allowing visibility of internal components like ribbons and screws, and the three glyph lights on the phone’s rear. Additionally, a new phosphorescent interface softly illuminates the back with a subtle glow. The design team experimented with various materials and colors, ultimately choosing a phosphorescent green-tinted material to achieve the glow-in-the-dark effect.
On the software side, the winning entries inspired a “Connected Collection” of six wallpapers developed using AI tools and digital design. The phone’s new packaging also incorporates glow-in-the-dark features, with reflective elements complementing the device’s aesthetic. The marketing campaign aligns with the winners’ ideas, featuring the slogan “Find your light. Capture your light,” encouraging users to explore their inner power.
The Phone (2a) Plus Community Edition becomes available globally on November 12, priced at approximately $519 (£399), with only 1,000 units produced. This edition underscores Nothing’s commitment to community involvement in design processes, marking its largest community project to date. The company continues to co-develop software and content, and in 2022, it introduced a Community Board Observer role to represent consumer perspectives at Board of Directors meetings.