K-pop group NewJeans is set to collaborate with Riot Games for the 2023 League of Legends World Championship anthem, titled “GODS.” The tournament will begin with play-ins on October 10 in Seoul, South Korea, and the anthem will be released on October 3. The partnership between Riot Games and NewJeans is seen as a cultural celebration, with the anthem combining intense production elements with the group’s powerful vocals. This collaboration marks the tenth anniversary of League of Legends Worlds anthems and reflects Riot’s continued investment in the intersection of music, games, and fandom.
The music video for “GODS” will follow the story of Korean pro player Kim “Deft” Hyuk-kyu, who led DRX to victory at last year’s Worlds. The video will showcase familiar faces and memorable moments from Deft’s career, leading up to his triumphant World Championship win. The storyline of allies becoming adversaries is a relatable theme for all athletes. Deft’s underdog victory last year set new viewership records, and hosting Worlds 2023 in Korea will make the event more accessible for key regions, particularly for local fans invested in the rivalry between Deft and T1’s Faker.
In summary, NewJeans will collaborate with Riot Games for the 2023 League of Legends World Championship anthem, with the song titled “GODS.” The anthem will be released on October 3, ahead of the tournament’s play-ins on October 10 in Seoul. The collaboration between Riot Games and NewJeans is seen as a true cultural celebration, combining intense production elements with the group’s powerful vocals. The music video for “GODS” will follow the story of Korean pro player Deft, showcasing his journey from 2013 to his victorious World Championship last year. Hosting the event in Korea will make it more accessible for fans invested in the rivalry between Deft and Faker.