Hong Kong banks are pulling out all the stops to attract wealthy customers ahead of the Lunar New Year, offering firework dinners, lucky draws, high deposit rates, air tickets, and donations to charities as major incentives. The marketing campaigns launched by banks like HSBC, Bank of China (Hong Kong) (BOCHK), Standard Chartered, Bank of East Asia (BEA), OCBC, and ICBC Asia aim to entertain and lock in new elite clients for the Year of the Dragon, which commences on February 10th. With a significant amount of mainland Chinese travelers expected to visit Hong Kong during the week-long holiday, banks are eager to take advantage of this once-a-year opportunity to keep their clients satisfied by offering attractive giveaways.
HSBC, Hong Kong’s largest bank, has big plans for the upcoming Lunar New Year, including organizing fireworks dinners and a dinner at the Happy Valley Racecourse. They even have a feng shui master lined up to make predictions for the new year. BOCHK is offering high deposit rates and handsome rewards to customers, aimed at an exclusive audience. Meanwhile, BEA has taken a different approach this year, opting to donate money to Unicef instead of sending its traditional Lunar New Year gift to corporate clients, underlining a commitment to responsible business practices and charitable giving.
In response to the influx of activities and incentives from various banks, such as lucky draws, high deposit rates, and air ticket offers, there is a notable sense of competition arising as financial institutions strive to attract and retain wealthier customers through unique and affluent experiences, ensuring a prosperous start to the Year of the Dragon in Hong Kong.