Starting November 5, 20 Apple Store locations across the US and Canada will begin selling Form’s Smart Swim 2 goggles for $249. The wearable will simultaneously be available for purchase on Apple’s website, with UK customers also able to order online. Customers will have the option for home delivery or in-store pickup at selected Apple Store locations.
Dan Eisenhardt, founder and CEO of Form, expressed confidence in the partnership, stating that Apple’s knowledgeable staff would enhance the presentation experience of their goggles, which they consider an essential fitness tech product.
Form launched the Smart Swim 2 in early April, enhancing the original goggles by integrating a heart rate sensor and improving comfort and adjustability. The updated model also features a reduced “tech pack,” which houses the device’s electronics. Meanwhile, the original Smart Swim goggles are still available for purchase at $179 and offer Form’s SwimStraight feature, a digital compass for open water navigation. These can be ordered directly from Form’s website.