DraftKings, a prominent sports betting company, has made enhancements to its rewards program by introducing the 2025 Elite Rewards Gifts and Experiences Catalog as part of its Dynasty Rewards program. Participants who engage with this program will have the opportunity to earn travel and hospitality experiences.
Chika Chandrashekar, DraftKings’ Vice President of Loyalty and Experiences, stated the company’s commitment to being customer-centric by continuously seeking new methods to best serve their customers. “Dynasty Rewards was created to deliver unforgettable, customizable experiences and gifting opportunities for our players,” said Chandrashekar. The focus is on providing a top-tier loyalty program that offers the most rewarding options and exclusive access unavailable elsewhere.
The initiative is aligned with the company’s strategy to reinforce customer loyalty. Chandrashekar emphasized the importance of fostering positive brand affinity through responsible gaming education and tools, ensuring that customers enjoy their experience with DraftKings and are rewarded for their loyalty.
In August, DraftKings announced its financial results for the second quarter ending June 30, revealing a revenue of $1.104 billion. This reflects a 26% increase from the $875 million reported for the same period in the previous year. This revenue growth was attributed to strong customer engagement, efficient acquisition of new customers, expansion into new jurisdictions, an increased structural sportsbook hold percentage, and the acquisition of Jackpocket Inc., finalized on May 22.
Jason Robins, CEO and co-founder of DraftKings, noted the efficient acquisition of new customers and ongoing robust engagement from existing customers during the second quarter. Looking ahead, Robins expressed optimism about the healthy customer acquisition environment for the remainder of 2024. He anticipates achieving $900 million to $1.0 billion in Adjusted EBITDA in 2025, and plans to implement a gaming tax surcharge in certain high-tax states with multiple mobile sports betting operators starting January 1, 2025, potentially increasing Adjusted EBITDA annually.