Barbie, the beloved doll and iconic toy brand, continues to thrive at the box office. After its successful theatrical release, the Barbie movie is set to have a digital release and will also play in IMAX theaters for a limited time in North America. The IMAX screenings will feature brand-new bonus footage, although the exact content has not been revealed. The movie’s director, Greta Gerwig, expressed gratitude for the overwhelming support from Barbie fans and excitement about bringing the film to the big IMAX screen.
The decision to release the Barbie movie in IMAX comes as a result of its exceptional performance at the box office, grossing nearly $575 million domestically. The addition of special new footage, along with the opportunity to experience the film on a larger scale, is expected to attract even more viewers and contribute to its impressive earnings. IMAX CEO Richard Gelfond expressed excitement about the partnership and the opportunity to showcase the movie exclusively to IMAX audiences worldwide. Fans of Barbie are eagerly anticipating the chance to see the film again and enjoy the new footage.
In conclusion, the Barbie movie is set to make its IMAX debut with special new footage. The film’s success at the box office has prompted its limited release in IMAX theaters, giving fans the opportunity to enjoy the movie on a larger screen. The addition of bonus footage is expected to further enhance the viewing experience and attract more audiences. Barbie fans, as well as the film’s director and IMAX CEO, are thrilled about this unique opportunity to bring the beloved doll to the big screen in IMAX.