Apple is reportedly in talks with Google to license its Gemini technology for upcoming AI features on the iPhone. According to reports from Bloomberg and The New York Times, Apple is exploring using Google’s generative artificial intelligence model called Gemini. These talks are in the preliminary stages and the exact scope of the potential deal has not yet been defined. Apple has also been in discussions with other AI companies as it seeks to leverage the capabilities of a large language model.
The development of Apple’s own large language model has reportedly been lagging behind competitors like ChatGPT and Gemini. With iOS 18 set to debut at WWDC in June, Apple is said to be preparing a range of new AI features. However, any formal announcement about a partnership with Google is not expected until WWDC at the earliest. These developments highlight Apple’s ongoing efforts to stay at the forefront of advancing AI technologies and incorporating them into its products.
As Apple continues to explore partnerships with leading AI companies like Google, the company is poised to enhance the AI capabilities of its devices, particularly the iPhone. By tapping into Google’s Gemini technology and potentially other AI solutions, Apple aims to leverage the power of large language models for data analysis and text generation. As the tech industry evolves, Apple remains focused on integrating cutting-edge AI features into its products to deliver a more seamless and advanced user experience.