Ford Motor Company has introduced a new initiative, titled “From America, For America,” designed to provide U.S. shoppers with the opportunity to save on Ford vehicles this spring. Through this program, American consumers will have access to Ford’s employee pricing from April 3 through June 2. This initiative allows customers to pay the same price as Ford’s workers, which is lower than the dealer invoice price, according to a statement provided to Fox News Digital by a spokesperson from the automaker.
Ford has emphasized that they have sufficient retail inventory available, offering a wide range of choices for customers in need of a vehicle. During the promotion period, savings will be applicable to 2024 and 2025 models of hybrid, plug-in hybrid, diesel, and gas-powered Ford and Lincoln vehicles. However, the offer does not extend to the 2025 Expedition and Navigator SUVs, the Raptors, and Super Duty trucks.
Further, customers purchasing electric vehicles under Ford’s Power Promise initiative will be eligible to receive a complimentary home charger and standard installation, with this offer running through June 30.
The company has cited the “uncertain times” and the “complexities of a changing economy” as the driving forces behind this campaign’s introduction. Ford reiterated its commitment to American jobs and production, stating that for 121 years, they have consistently supported the American workforce by assembling reliable vehicles. They described the new initiative as more than just a promotion, referring to it as a “handshake deal with every American.”