Sam Altman’s organization, originally known as Worldcoin, is undergoing a rebranding, shedding the “coin” from its name. The startup, led by the OpenAI CEO, is transitioning its focus from cryptocurrency to its identification technology, unveiling a new version of its key device.
According to Bloomberg, the rebranded company, now called World, is concentrating on utilizing eye scanning technology for identity verification. This technology proves useful in an era where deep fake videos are increasingly prevalent online.
Alex Blania, Co-founder and CEO, introduced the company’s latest device named Orb, a biometric eye scanner designed for verifying human identities through an identity service known as Deep Face.
The newest Orb model, featuring NVIDIA’s Jetson chipset, will be distributed to customers as needed. At an event in San Francisco, Chief Device Officer Rich Heley mentioned that access to the Orb would be available on demand, similar to ordering a pizza. A statement from the company highlights that these technological advances enable broader availability of World ID’s human verification services globally.
The company’s website notes that nearly 7 million individuals have been scanned by World Orbs so far. Attendees of the San Francisco launch event received a complimentary Orb for their personal identity verification purposes.