Victoria Beckham has initiated a significant move dubbed as ‘the mother of all returns’ following the collapse of fashion group Matches. The former Spice Girl and her team at VB label have requested the online retailer to return all the summer stock sent to them in March, after learning about the company’s failure. In collaboration with Mike Ashley’s Frasers Group, which acquired Matches last year, Victoria Beckham is working to retrieve her clothes amid concerns that the firm, now in administration, might not compensate her.
Numerous brands have been impacted differently by the Matches crisis, with each having their own arrangements with the retailer. In the case of Victoria Beckham, she has mandated the return of her entire collection, a move which has been tentatively agreed upon. Luxury womenswear label Cefinn, owned by Samantha Cameron, faced uncertainty over a significant summer order placed with Matches, leading to financial concerns. However, after Victoria Beckham paved the way for a large-scale return, Cefinn followed suit and secured an agreement with Matches, with shipments underway albeit at a slow pace, marking a significant development in the fashion industry. Despite fears of potential collapse due to the Matches closure, Cefinn is now expected to weather the storm, with all involved parties declining to comment on the matter.