HomeFinance News33% of Shoppers Prefer Card-Linked Offers to Loyalty Programs

33% of Shoppers Prefer Card-Linked Offers to Loyalty Programs

Published on

The 2023 holiday shopping season proved to be difficult for consumers due to rising prices, making it challenging for them to manage their spending. In response to this, card-linked offers became an attractive option for budget-conscious shoppers, as many merchants and card issuers utilized item-level receipt data to provide tailored discounts and rewards to consumers looking for deals. A survey of over 2,000 consumers found that nearly 63 million of them were highly interested in using card-linked offers for their holiday purchases, with two-thirds of cardholders actually utilizing these offers.

The survey also revealed that interest in card-linked offers was particularly high among consumers with children and millennials, with a significant percentage expressing a strong likelihood of using them during the holiday season. The availability of discounts, good cash-back rewards, easy checkout, and the opportunity to discover new merchants were key drivers of consumer interest in card-linked offers. Furthermore, the data indicated that over half of consumers are at least somewhat likely to switch to merchants that provide product-specific card-linked discounts and rewards, emphasizing the effectiveness of tailored and relevant card-linked offers in engaging both holiday and everyday shoppers.

Overall, leveraging item-level receipt data to provide tailored card-linked offers can be an effective strategy for engaging consumers during the holiday season and beyond. By personalizing and tailoring their product-specific card-linked offers, retailers can drive consumer spending, attract new customers, and foster long-term customer loyalty.

In conclusion, the 2023 holiday shopping season saw a surge of interest in card-linked offers, driven by the desire for discounts, rewards, and an easy shopping experience. The data suggests that tailored and relevant card-linked offers have the potential to significantly impact consumer behavior, making it a compelling strategy for merchants and card issuers looking to attract and retain customers.

Source link

Latest articles

ICE Arrests 37 in Washington Roofing Firm Raid: ‘They Arrived Wielding Guns’

Federal immigration officers arrested 37 individuals on Wednesday during a raid at a roofing...

PNY 1.5TB PRO Elite Prime microSD: A2 Speeds, Large Storage, Only $109.99

BEATS THE COMPETITION: As of April 3, the PNY 1.5TB PRO Elite Prime microSD...

Wall Street Analysts Concerned About ‘Liberation Day’

Reader access to the Editor’s Digest, a compilation of the Financial Times' Editor Roula...

White House Considers Leasing TikTok Algorithm: NPR

In an ongoing effort to address the legal uncertainties surrounding TikTok, the Trump administration...

More like this

ICE Arrests 37 in Washington Roofing Firm Raid: ‘They Arrived Wielding Guns’

Federal immigration officers arrested 37 individuals on Wednesday during a raid at a roofing...

PNY 1.5TB PRO Elite Prime microSD: A2 Speeds, Large Storage, Only $109.99

BEATS THE COMPETITION: As of April 3, the PNY 1.5TB PRO Elite Prime microSD...

Wall Street Analysts Concerned About ‘Liberation Day’

Reader access to the Editor’s Digest, a compilation of the Financial Times' Editor Roula...